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Of course retailers must pay careful attention to the marketing of their brands to make sure they don become commonplace or over extended. But generally speaking, these lines sell at a premium, says Theresa Williams, director of the Center of Education and Research in Retailing and marketing professor at Indiana University Kelley School of Business. [...]

In 2005, researchers at NASA’s Ames Research Center in California demonstrated that talking on the phone and driving are complicated tasks requiring the brain to process new information. As the brain switches between tasks, mental delays create inattention and slower reaction times. Listening to the radio or music or having a casual conversation with a [...]